Built for the Algorithm Era
Algorithmic platforms have completely upended marketing playbooks. Relevance + creative velocity determine success on paid & organic social.
Unlocking Creative Velocity
Cousin Labs unlocks creative velocity - the feedback loop between insight, execution and scale. Our creative velocity work is white-glove and spans Meta, TikTok, and beyond
We've scaled accounts to $1M per day in ad spend, driven 1B+ organic views, and built international creative teams -- all bespoke for our clients.
What We Do
Leadership
Paul Marvucic
Co-founder, Partner
Previously led creator and product marketing strategy at YouTube, TikTok, and Patreon.
J. Shane Troy
Co-founder, Partner
Previously led growth strategy at Found (Atomic) and Google.