Unlock your social media growth channel

We deliver innovative creator-led growth strategies to drive up impressions, and drive down CAC, for consumer brands.

Our team has 30+ years of experience growing companies like:

How it Works

1. Creative Foundations

We develop a tailored content strategy, and recruit the perfect creators, to reach your highest-priority customers.

2. Campaign Execution

We channel our experience producing >1 billion views to train your creators, and execute a pilot brand campaign.

3. Sustainable Growth

We nurture the top creators and double-down on learnings to turn viewership into conversions at scale.

Cousin Labs By The Numbers

Expert execution, exceptional results

Our clients see measurable improvement, fast.

1+ billion
Organic views
30%
Reduction in CAC
$10+ million
Ad spend savings
30+
Combined years of experience
"Cousin Labs' creator-led growth strategy opened up a new channel, and transformed our business. It's driving millions of incremental impressions, and millions of dollars of revenue."

Connor Zwick

CEO, Speak

Frequently asked questions

Did we miss anything? Get in touch below!

Is this influencer marketing?

No. Instead of partnering with expensive and unpredictable 3rd party influencers, we create from-scratch influencers we call Creator Cousins who grow your brand on social media.

How do you ensure brand safety?

We train your Creator Cousins to create content within your brand guidelines. Furthermore, you own and control all Cousin  accounts and content.

Is this an organic, or paid, strategy?

We usually start implementing an organic growth plan for clients, though the most effective creator-led growth strategies encompass both organic and paid media. If you're happy with your existing paid media partners, we're happy to collaborate with them.

What if TikTok gets banned?

The TikTok divestiture bill isn't concerning for a number of reasons, but most critically, our creator-led growth strategy is platform agnostic. Our clients experience massive growth across social media platforms.

How soon will I see results?

Soon. Typically it takes ~3 months to see meaningful organic traction, but it's not unusual for us to drive >30% reductions in paid CAC, and >50% increases in paid conversions, for clients within 6 weeks.

Let's grow your business

Tell us how we can help, and we'll be in touch ASAP!

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